featured episode:

Episode 043:
Katelyn James on being an industry trailblazer

I'm so thrilled to have Katelyn James join me on the podcast to talk about being an innovator in an industry of imitation.

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episode 034

Allyship & The Black Community with Akua Konadu

episode 022

Instagram Strategy with Tyler McCall

episode 017

Using the Enneagram in life and business with sarajane case

Welcome to So, Here’s the Thing! In this episode, I’m joined by Natalie Franke, Dawn Richardson, and Paige Griffith for a roundtable discussion regarding drawing inspiration from versus stealing in the creative industry. Listen in as Natalie discusses community over competition, Dawn shares about a recent experience with her full website being copied, and Paige […]

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Welcome to So, Here’s the Thing! In this episode, Ashley Kirkwood joins us to discuss the trademarking process and why it’s important for your brand. Listen in as she describes when to trademark your business and three ways to go about doing it! After graduating top of her class at Northwestern Law and going to […]


Welcome to So, Here’s the Thing! In this episode, Julie Painter joins us to discuss why systems are important in your business, along with the tools you should be using to create them. Listen in as she shares how her role as a VA can help you manage and further automate those systems. Dallas Girl […]



Welcome to So, Here’s the Thing! In this episode, Candice Coppola joins me to discuss the components that will help you craft a solid business plan. Listen in as she discusses the purpose of developing a business plan and how it can guide your success! Candice Coppola is an author, podcast host, business coach, and […]

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Welcome to So, Here’s the Thing! In this episode, Natasha Coyle joins us to discuss the benefits she’s found in short form video marketing while using Instagram Reels and TikTok. Listen in as she highlights how to get started and what you should be sharing for your audience as a business owner! Natasha Coyle is […]


Welcome to So, Here’s the Thing! In this episode, Stephanie Kase joins us to highlight the importance of building a personal brand and four things to consider when developing it. Stephanie is a photographer and educator from Columbus, Ohio. She offers practical small business education through online courses, shop products, and in person speaking. When […]

personal brand


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Hey, friends! I'm Laylee; a teacher turned photographer, and small-business owner turned business-educator... and you could say I am habitually seeking out new adventures (like this podcast). I love meeting new people, especially in the creative industry, and I found that I had so many game changing moments in the middle of intimate conversations with peers and industry leaders—so many fresh, real and raw perspectives are shared in those conversations over a drink or a meal, and I wanted to create a space to bring a little of those conversations to you. 

I don’t have all the answers (wouldn’t that be nice!), but I’ve learned a lot along the way and I’m an open book. As a former high school teacher, I have a huge heart for educating others. I’m not afraid to dig into tough topics or share my experiences—the good and the bad. I want you to feel confident in your ability to make a difference and make a living doing what you love. 

I’m here to encourage you, lift you up, give you my honest advice, and equip you with the resources and support you need to achieve your goals. Let’s dive in!

Meet Your Host: Laylee Emadi

Coming Soon: The Shop

actionable resources for creatives... stay tuned!

the Shop


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