featured episode:

Episode 043:
Katelyn James on being an industry trailblazer

I'm so thrilled to have Katelyn James join me on the podcast to talk about being an innovator in an industry of imitation.

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episode 021

Masterminds & Education Formats with Hope Taylor

episode 022

Instagram Strategy with Tyler McCall

episode 017

Using the Enneagram in life and business with sarajane case

Welcome to “So, Here’s the Thing!” Has your health and fitness taken a back seat to everything else in your life? In this episode, Brittani Zmolik joins us to share practical tips and techniques to better prioritize your health as an entrepreneur! Brittani Zmolik is a busy mama of 3 and passionate about helping women […]

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Welcome to “So, Here’s the Thing!” I recently launched applications for the first cohort of my own Mastermind! With that launch, my inbox was flooded with questions like: “Is a mastermind right for me?”“How do I know which mastermind to chose?” … and so many other important questions to consider when it comes to joining […]


Welcome to “So, Here’s the Thing!” In this episode, Melissa Lin joins us to discuss how to approach growing your team and scaling your business. Follow along with her step-by-step exercise to deciding what tasks you should outsource first! Melissa Lin is a former successful chemical engineer turned multiple six-figure business coach and business owner. After […]


Welcome to So, Here’s the Thing! In this episode, I’m joined by Natalie Franke, Dawn Richardson, and Paige Griffith for a roundtable discussion regarding drawing inspiration from versus stealing in the creative industry. Listen in as Natalie discusses community over competition, Dawn shares about a recent experience with her full website being copied, and Paige […]

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Welcome to So, Here’s the Thing! In this episode, Ashley Kirkwood joins us to discuss the trademarking process and why it’s important for your brand. Listen in as she describes when to trademark your business and three ways to go about doing it! After graduating top of her class at Northwestern Law and going to […]


Welcome to So, Here’s the Thing! In this episode, Julie Painter joins us to discuss why systems are important in your business, along with the tools you should be using to create them. Listen in as she shares how her role as a VA can help you manage and further automate those systems. Dallas Girl […]



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Hey, friends! I'm Laylee; a teacher turned photographer, and small-business owner turned business-educator... and you could say I am habitually seeking out new adventures (like this podcast). I love meeting new people, especially in the creative industry, and I found that I had so many game changing moments in the middle of intimate conversations with peers and industry leaders—so many fresh, real and raw perspectives are shared in those conversations over a drink or a meal, and I wanted to create a space to bring a little of those conversations to you. 

I don’t have all the answers (wouldn’t that be nice!), but I’ve learned a lot along the way and I’m an open book. As a former high school teacher, I have a huge heart for educating others. I’m not afraid to dig into tough topics or share my experiences—the good and the bad. I want you to feel confident in your ability to make a difference and make a living doing what you love. 

I’m here to encourage you, lift you up, give you my honest advice, and equip you with the resources and support you need to achieve your goals. Let’s dive in!

Meet Your Host: Laylee Emadi

Coming Soon: The Shop

actionable resources for creatives... stay tuned!

the Shop


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