Do you struggle with finding the confidence to show up on video? You’re not alone. In today’s episode, we’re joined by video marketing coach, Natasha Pierre of the Shine Online Podcast, who is sharing her best tips and tricks around video content creation.
From common mistakes to leveraging existing content and building systems for your content creation process, Natasha is dropping her knowledge to take your video marketing strategy to the next level.
Becoming an Expert in Video Marketing
Natasha’s journey began in her college apartment, studying public relations and marketing. Her mentor’s words of encouragement launched her into entrepreneurship, starting her own social media management business right before her 21st birthday. Through practical experience and a passion for storytelling, she discovered that video was her preferred medium due to its ability to incorporate audio, copy, design, and visual elements—all crucial for effective storytelling.
Overcoming Confidence Challenges
Many people, including Natasha, struggle with confidence, especially when starting out. Natasha recalls her early days, holding a shaky phone and feeling the nerves. Her advice? Practice. Confidence builds over time with consistent effort. Rather than striving for perfection, focus on showing up and doing it anyway. The key is to work the muscle of confidence over time.
Common Mistakes in Video Content Creation
While there are so many things to consider with video marketing, it’s easy to make mistakes in your content. Natasha identifies three common mistakes that most entrepreneurs and content creators are making with video:
Perfectionism: Striving for perfect edits, perfect setups, or perfect delivery can be overwhelming. Lean into imperfect video content instead.
Lack of Variety: Don’t stick to a single format. Explore different types of video content such as talking videos, text-overlays, and visual storytelling.
Weak Hooks: The first few seconds of your video are crucial. Ensure your hook grabs attention immediately, setting the stage for what’s to come.
Tips for Video Content Creation
With any type of content creation, trials, errors, and experience bring a variety of knowledge. For Natasha, she has a few tips for video content creation.
Repurpose Existing Content
Most of us are already creating some form of content. Whether it’s blog posts, emails, or social media updates, repurpose them into video content. Natasha emphasizes using past materials, client feedback, and even sales pages as foundational scripts for creating engaging video content.
Lean into What’s Low-Lift for You
Find what feels natural to you. If you’re comfortable talking, create talking videos. If you prefer writing, focus on text overlays. The goal is to start with what feels the least cumbersome and gradually add complexity.
Implement Systems
Establishing systems is critical. Natasha advocates for two key systems:
Making Video a Habit: Incorporate video creation into your daily routine. For instance, film a quick video while making your morning coffee or after completing client sessions.
Content Days: Dedicate specific days solely to content creation tasks. This could be weekly, monthly, or whatever fits your schedule. Planning, filming, editing, and scheduling content in bulk can alleviate the daily pressure.
Develop Signature Series
Creating a series of linked videos can keep your audience engaged and excited for more. Instead of compressing too much information into one video, break it into smaller, digestible episodes. This approach not only retains viewer interest but also establishes a consistent narrative.
Use What You Have and Start Now
Natasha’s insights remind us that content creation need not be perfect or trend-focused. By leveraging existing content, maintaining a low-lift approach, and establishing supporting systems, you can create impactful video content consistently. So, don’t wait — start creating today.
Natasha’s Unpopular Opinion
Natasha’s take on trends is refreshing: trends should not dominate your video strategy. They can be fun but often reinforce dependency on fleeting popular formats rather than establishing your expertise.
When you are a creative entrepreneur, time management is the number one key to preventing burnout! Click to join the list and download my free worksheet.
