Are you feeling the pressure of hustle culture? Do you dream of running a successful business without sacrificing your personal life and well-being?
It’s time for you to build a SOFT business. In today’s episode, I’m chatting with Molly Balint, the creator of the SOFT. Business Movement. If you’ve ever struggled with burnout, or felt like the hustle culture isn’t working for you, this episode is a must-listen.
Molly breaks down her signature SOFT framework (Story, Observation, Freedom, Tenacity) and shares practical tips on how to balance your work and personal life, all while creating a profitable business. We dive deep into the power of uncovering your personal story and how it can drive your business forward in ways you may not have realized. Plus, Molly shares how you can still hustle, but in a way that’s intentional and sustainable.
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The essence of a “soft business,” is one that values fluidity, flexibility, and intentional work that aligns with personal values and life goals. Molly outlines her signature framework, SOFT — Story, Observation, Freedom, and Tenacity — as the keys to creating a business that is both profitable and purpose-driven without burning out.
Story: Understanding and embracing personal stories that shape us and our business mission.
Observation: Staying grounded by paying attention to both the larger impact of our work and the small, meaningful details of life.
Freedom: Building a business that allows flexibility and personal fulfillment beyond just financial success.
Tenacity: A reminder that “soft” doesn’t mean weak. It’s about working hard with purpose and resilience, but avoiding endless hustle.
Why Being Soft Matters
Molly reminds us that building a successful business doesn’t have to come at the cost of our well-being. Her advice is all about embracing a softer, more intentional approach that prioritizes both profit and peace. It’s never too late to redefine your business and start doing the deep, foundational work to unlock growth and fulfillment to take your business to the next level.
Ready to get started? Identify your personal story and how it influences your business decisions. Pay attention to the balance between your online presence and offline life. Reevaluate your goals to ensure your business is working for you, not the other way around.
Molly’s Unpopular Opinion
The impact of SOFT business is going to reach into every single aspect of your life—making you more confident and build an easier business.
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