If you’re looking to add more leads to your business—and who isn’t?—this episode is for you. Davey Jones, CEO of BDOW!, joins us to share how you can create the ultimate lead capture strategy, making the most impact on your business. Whether you’re interested in using a tool like BDOW! for your business or simply want to stir up more leads through a lead magnet, this blog post shares valuable insights from Davey on creating a lead magnet that will elevate your lead generation game.
What is BDOW!?
BDOW! is a popular lead generation tool that offers forms and pop ups that are super intelligent. Is was formerly known as Sumo.
Understanding Lead Generation
Lead generation is simpler than most people think. At its core, lead generation is getting people to raise their hand and say, “Hey, can I hear a little bit more about that?” When someone asks for more information, they essentially become a lead. It’s as simple as starting a one-on-one conversation but at a larger scale. Davey believes that focusing on practical, straightforward methods can make your lead generation efforts more effective.
Lead Magnets as an Effective Strategy for Lead Generation
One of the most effective strategies discussed was the use of lead magnets. A lead magnet is something of value offered in exchange for contact information. Davey suggests that the best lead magnets are tools that you already use in your business that get you or your clients results. For example, a website designer could offer a guide on curating images for a website refresh. This type of lead magnet is not only valuable but also qualifies the person as a potential client.
Simplifying & Optimizing Lead Magnets
One solid lead magnet can often be enough. If it doesn’t perform as expected, rather than creating a new one, just optimize the existing one by changing the title or tweaking the landing page. Often, these small adjustments can lead to significant improvements in performance.
Common Lead Generation Mistakes
Mistakes are bound to happen when it comes to lead generation, but here are a few of the most common ones to avoid:
Overcomplicating things
Not providing a reason to join the email list
Promoting the features instead of the benefit of lead magnets
Tip: Avoid failing to highlight the benefit of a lead magnet by focusing instead on its features. Davey suggests using the “so that” game to ensure your messaging is benefit-oriented.
Tracking Metrics and A/B Testing
We often overcomplicate our tracking as well, which is why BDOW! has a dashboard that gives you tons of data to make decisions with. Whether it’s a completion rate of a pop up or tracking of conversions in other areas, you’re able to see a variety of variable and tracking around them.
As an industry standard for BDOW!, they set a 30% completion rate as the floor, with a goal of 50% when it comes to lead gen opt in forms.
If you’re not seeing this, BDOW! has created easy-to-use A/B testing for forms so that you can determine which one works better.
Unpopular Opinion on Lead Generation
Davey’s unpopular opinion? If you are a creative entrepreneur looking to sell at scale, building an email list is non-negotiable. It’s the best asset for consistent sales and preventing those panicky moments when business is slow.
When you are a creative entrepreneur, time management is the number one key to preventing burnout! Click to join the list and download my free worksheet.
