Wouldn’t it be amazing if you had an influx of cash to support your business? There are funds set aside specifically for that in the creative economy and business opportunity space. In today’s episode, Danielle Desir Corbett joins us to share why creators should be applying to grants, what to include in your application, and how to build a workflow around it.
Plus she even has a resource where she finds grants for you!
From Grants Administrator to Grant-Seeking Entrepreneur
Initially aspiring to be a doctor with business skills, Danielle majored in finance instead of the typical pre-med subjects. However, after realizing medicine wasn’t for her, Danielle fell into grant administration. She began as a financial analyst and then moved to a department handling grant applications. In 2020, after finding her footing in content creation with a podcast and blog, Danielle began applying for grants herself. Winning multiple grants changed her perspective on funding and inspired her to create “Grants for Creatives.”
Why Apply for Grants?
Danielle sees grants as one-time cash injections that can be transformative for your business, despite not being predictable sources of income. She emphasizes that these funds are not “free money” as they come with strings attached, such as reporting and spending restrictions. The key is to apply when you see a great fit and not count yourself out prematurely.
Demystifying Grants for Small Business Owners
Grants are essentially pots of money set aside by various organizations (corporations, federal government, local entities) to support specific initiatives or projects. The alignment between the applicant and the funder is crucial. Danielle advises a litmus test—the “billboard test”—to determine fit. If you can envision your business and the funder on a billboard together, it makes sense to apply.
Broadening Your Perspective: Small Business Owners vs. Creatives
Creators often struggle to see themselves as small business owners. Danielle encourages creators to adopt an expansive mindset, realizing that they fit under the small business umbrella, even if they don’t have a formal LLC or brick-and-mortar establishment.
Starting Points for Outside Funding
When it comes to seeking funding, consistency is key. Danielle advises focusing on developing a pitching practice and maintaining a balance between grant applications and seeking consistent income through partnerships and sponsorships.
Developing a Strong Pitch
A good pitch is an introduction and should start with what’s in it for them—the reader. Danielle outlines several tips for a successful pitch:
Lead with Value: Make it clear what’s in it for the reader.
Develop a Pitching Practice: Consistently pitch and improve based on feedback.
Fit Matters: Ensure the pitch aligns with the opportunity.
Follow-Up: Have a strong follow-up game to ensure your pitch was received and considered.
Don’t Rush: Take your time to refine and polish your pitch.
Unpopular Opinion
Danielle’s unpopular opinion around content creation is that not all success stories are shouting from the rooftops—you don’t have to have specific things in order to be successful. Her advice is to not let mental blocks or external naysayers hold you back. Many creators achieve financial success without publicizing it. Instead of listening to limiting beliefs, pave your own way by developing your skills and resilience in the face of rejection.
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