If the thought of running Meta ads makes your head spin, you’re not alone – but don’t worry, we’ve got you covered! In this episode, I’m sitting down with Meta ads strategist, Jana Bishop, to break down the basics of paid ads in a way that actually makes sense. Jana is all about taking the overwhelm out of advertising, and she’s sharing her best tips for when to start, how to make ads work on a budget, and why a small offer might be the smartest way to dive in.
We’re also busting common ad myths (like the idea that it’s too late to see results) and giving you three actionable things you can do today to set yourself up for success, even if you’re not ready to run ads just yet. So grab a notebook, hit play, and prepare to feel empowered instead of intimidated when it comes to Meta ads!
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Using Meta Ads is a powerful way to reach a broader audience, and it starts with understanding the basics. Meta requires you to use a business profile when running ads, separate from your personal social media accounts. This ensures that your ads are managed and served from your business’s Facebook page or Instagram account.
Tip: Try using Chrome for setting up and managing ads instead of Safari!
Essential Steps for Success
Setting Up Your Ad Account and Pixel: Begin by creating a business profile and accessing the Ads Manager. Setting up a Meta pixel on your website is critical as it acts as a bridge, collecting data and optimizing your ad’s performance. This helps Meta know who visits your site and can tailor your ads to similar audiences.
Building Audiences: Within the Ads Manager, there’s an option to upload a CSV file of your current buyers and engaged audiences. This allows Meta to create lookalike audiences, potentially boosting your ad’s success by reaching individuals similar to your current customer base.
Crafting Your Ads: Jana advises starting with a low-budget traffic campaign to build familiarity without the pressure of massive spending. This enables you to learn and adapt your strategies. Experiment with different ad creatives, from static images to user-generated content, to see what resonates with your audience.
Understanding the Impact of Meta Ads
While the ad landscape is more competitive on Meta now than ever before, the potential for growth is still huge. Creating a large variety of creatives helps Meta serve the right ads to the right people, boosting sales!
Overcoming Fear and Misconceptions
For many, the idea of running ads can be scary due to the investment or even the misconception that it’s too late to join the game. This is your sign to overcome these fears, because even a small initial investment can change the way you’re running your business and create a major ROI.
Now’s the time to explore the opportunities Meta Ads can provide for your business. Start small, test various strategies, and watch as your reach expands and sales grow. For those interested, check out Jana’s course suite for incredible resources and community support.
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