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Welcome to So, Here’s the Thing! In this episode, Candice Coppola joins me to discuss the components that will help you craft a solid business plan. Listen in as she discusses the purpose of developing a business plan and how it can guide your success!

Candice Coppola is an author, podcast host, business coach, and entrepreneur who believes that if you want your dream business – you have to become the owner that dream business needs.  As a successful entrepreneur who grew a business from the spare bedroom of her home into a multi-country, multi-six figure company – it’s safe to say she’s navigated the bumpy road of entrepreneurship.

Her 5-star podcast, The Power in Purpose, explores how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have.  Candice’s work and voice can be seen in many publications, but most recently and most notably in her two books The White Dress in Color: Inspirations for the Modern Bride and The White Dress Destinations: The Definitive Guide to Planning the New Destination Wedding.

Get to Know Candice (1:17)

Selling Your Business (3:35)

What is a Business Plan (7:41)

5 Components of a Business Plan (9:30)
1. Vision Casting: Mission, Vision, & Purpose (MVP)
2. How your mission helps to solve the problems of your customers.
– What do you do for your customers?
– How do you do it?
– Who are you doing it for?
– What value do you bring to them?
3. Focus on who your ideal customers are.
4. Chart a pathway to profitability.
5. Marketing & Sales

Unpopular Opinion (43:15)

Links
candicecoppola.com
instagram.com/candice.coppola
The Power in Purpose Podcast
blog.candicecoppola.com/ep/42