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Have you found a fun & creative way to market your business and grow your leads? In today’s episode, Jessmyn Solana of Interact joins us to share how you can humanize your marketing with customizable quizzes! Listen in as she gives us a little more information about Interact, but also explains how you can get started in creating a successful quiz to help promote and market your business.
Interact is the easiest way to convert curious people into loyal customers and happy clients by using a lead generating quiz.
Get to Know Jessmyn & Interact (1:11)
Rehumanizing Your Marketing with Quizes (4:06)
Giving Back the In-Person Human Touch
How to Get Started with Quizzes (6:37)
Making Your Quiz Authentic (8:54)
Researching Quiz Types & Audiences (10:58)
Voice/Verbiage in Your Marketing (13:52)
Choose Clarity of Cleverness
Education & Community with Interact (15:57)
Unpopular Opinion (17:16)
Resources: http://info.tryinteract.com/quiz-resources-layleeemadi
Links:
instagram.com/tryinteract
facebook.com/groups/interactquizcommunity
www.tryinteract.com
www.tryinteract.com/podcast
What’s Your Magnetic Marketing Archetype? Take the Quiz >>
Transcript:
Laylee Emadi
Welcome to so here’s the thing where we share candid conversations that lift the veil on what it takes to find success, even if that means sharing a few unpopular opinions. I’m your host Laylee Emadi, grab some coffee or cocktail and let’s get real.
Laylee Emadi
Hey friends welcome back to the show today we are being joined by Jessmyn Solanas. She is the digital marketing manager at interact quiz builder. And she’s also the host of interacts creator stories podcast. So I’m really excited. It’s always fun to have a fellow podcaster on the show with me, if you haven’t heard of interact, yet, it is the easiest way to convert curious people into loyal customers and happy clients. By using a lead generating quiz. I actually use interacts myself and I really, really enjoyed the results that I’ve seen from it. And I’m excited to talk with the adjustment because I was just telling you off air, it’s about time for me to have to revisit this quiz, I want to update it, I want to make it better. And so I’m really excited to get kind of your feedback on that. But I’m going to let you kind of introduce yourself and like, tell us a little bit about why this topic is so important to you.
Jessmyn
All right, thank you. And thanks for having me as well. So as lately had said, I’m Justin Salonen. I’ve actually been at interact for four years now. So it’s been a long ride. And I’m actually currently the longest standing employee. So any questions you throw at me, I should know. And hopefully I don’t want to like over, you know, over hype myself up. But anyway, yeah, I’ve been an interact for four years now. And I love that you kind of laid out our kind of quick what interact is, but as we talk more today, I think you’ll find that it is so much more than that. And kind of like you said, like you want to revisit it, you want to keep going and kind of see like what you can tweak and optimize. But just to give you a little bit of a background on my experience at interact. So far, the reason why I’ve been here for so long. Our CEO actually found me online four years ago, and I had some sales experience. I was a marketing major in college. And when I actually looked up what interact does because I was like, What is this? And who is this? I saw that it was a lead generating quiz. And because of that sales experience, I really understood the value of what that meant. And it was it I think, until my time here that I was just like, wow, this is honestly so cool. And I, I call it my marketing senses kind of tingling. I was just like, this is amazing. And it’s gonna be so cool for the people who are online, especially because that’s kind of the trend right? Like, that’s where most businesses are going.
Laylee Emadi
Yeah, absolutely. I love that you’ve got marketing senses, like, but for marketing, right? That’s amazing. Yeah, I feel like Oh, so often people are focused, especially like people who are listening in right now a lot of my audience is really focused in on like social media and growing their followings on social media in order to market their businesses. But I feel like there’s just this huge opportunity with your email list, to really grow and nurture an audience that you can convert into customers and clients a lot easier than you can on social media, at least that’s been the experience that I’ve had, and something like interacting and having like a quiz format in particular, it has done so well. For me, it definitely gave my like email newsletter subscriber list, like a big boost. And I don’t know if it’s the agenda. I don’t know if it’s that, like my generation is like Cosmo quiz takers, like it’s fun for us. It’s just, if I see a quiz, I want to take it and I don’t care how many I’ve taken. And that hasn’t changed for me. So I’m excited to chat with you about kind of like, the thought process behind it. And especially I love just like the concept of re humanizing communication with your audience via quizzes like AI. What does that even mean to you? Like, what is what is the big difference there?
Jessmyn
Right, right. And I love that you mentioned the Cosmo quizzes, because when I actually first started here my first year, that’s how I got people to kind of understand what exactly we were doing because it is somewhat similar, but it is also more than that. So the whole idea of re humanizing your marketing with quizzes is really just giving back that in person kind of human touch to your marketing, I think like with the rise of technology, and like you said, like with social media being such a big thing for especially our generation, I think we lost touch on you know how to actually have a conversation with people and we’re just blasting ads at each other. And you know, how to make the quick buck, you know, all that stuff. So the way I like to kind of describe what this is, is kind of picture yourself when you walk into a store like say a clothing store, somebody greets you and they’re like, Hi How are you? What can I help you find today? Then they’ll ask you questions like, you know, what are you looking for? What size? Are you? What? What’s your style? Like? Do you like button downs? Or button ups? Whatever you guys prefer to say? They’ll be like, do you want a T shirt? Is it casual wear? Is it for a formal event? Like, what is it? So think to that kind of experience when you go into a store. And that’s essentially what your quiz is doing the second they get into the door of your website. So you’re kind of starting them off with this, like, hey, I want to get to know you. So answer these questions, and I will give you the best kind of recommendation of my services or products based off of how you answered those questions.
Laylee Emadi
Oh, I love that. That makes so much sense to me. I never really thought about it that way. So it’s really interesting. Okay, so let’s say somebody is interested in the concept of of creating, like a quiz and creating that experience of like, you know, I’ve got my store and like, I’m going to talk you through what to find here. I don’t know about you, but I feel like people get really stuck on like, Okay, what should this look like? Like? How many options should there be? And like, what am I actually quizzing someone on in order to funnel them through to what it is that I do? So for example, I have my creative educator Academy, and I work one on one as a coach and a mastermind host for creative educators. So it was kind of easy for me to determine what my quiz would be. It’s, it’s all about what kind of education is right for you to teach in? then it kind of breaks it down that way. But like, what if someone has no idea where to start? Like, how do you suggest getting started? With your wheels turning on? What kind of quiz would convert best for you?
Jessmyn
Right? And I think that’s a great question. Because I feel like especially now that quizzes are being talked about people are kind of getting started in their business. And they’re like, Well, let me start a quiz. But they don’t have other things in place in terms of who their audiences and you know, what their offer is what they even want to offer? Is it a course? Is it products and whatnot. So I would say you want to be in the stage where you kind of have at least an idea of what that looks like. So kind of like you said, like, it was easy, because you already had that in place. And then also just kind of figuring out like, what are you know, what do you want out of this quiz? Like, what outcome are you looking for? Are you looking to build your email list? So you can sell to people? Are you looking to build your email list? So you can, you know, have more one on one conversations, like, what does that look like? It could be anything, right? And then from there, just kind of figuring out like, Okay, so this is my audience, I want to lead them to either a, all this aim course, or I want to lead them to a different set of products, depending on what stage they’re at, or what they like, what their personality is. And then that’ll help you kind of figure out what those quote unquote segments are, and what those kind of different personalities are of your audience. So that way, then you can form your questions of Alright, how do I get people to each of these personalities, or each of these stages or whatever you want to call it? which end up being your results, by the way? But yeah, like, what are those questions that will get people to each of these. And then from there, you just build your quiz. And that’s it, which I know I just made that sound way more simple than it actually.
Laylee Emadi
Nobody feel like that’s the appeal, right is that it would be like something that the on the users and that they would really enjoy taking, you know, like your potential new lead or your potential new subscriber would really enjoy taking it. But that ideally, it would be pretty simple for the person creating it. I just know I got so in my head about it when I first thought about it, like implementing a new, like a newer marketing strategy. And now I feel like you’re seeing it pop up a lot more like I see a lot of people coming out with quizzes, and it’s really fun. But finding that unique, I think spin has been kind of difficult for people, especially because you look at someone doing something and you think like, Okay, I’m just gonna do exactly that. But that doesn’t really help.
Jessmyn
Right. And I kind of see where you’re going with this because I think I want to say the original creator of this idea was Jenna Kutcher, where she had What’s your secret sauce, and it kind of blew up into this whole thing, because she was like one of our pioneers that used quizzes from the get go. And then you started seeing secret sauce pop up everywhere, right? But, I mean, in my own opinion, I think like at the end of the day, why people become loyal to you, and your business is because of you, rather than figuring out what their secret sauce is in this example. So I always tell people to actually like you should look around and see what other people are doing to get a good idea of, you know, what people in your industry are offering and what what their, what their messaging is, and then how does that kind of compare or relate to what you’re saying and make it your own, make it authentic, and stay true to your brand and what you’re offering what your services are, because that’s what’s really going to shine through your quiz.
Laylee Emadi
I love that advice. I totally agree. It’s one of those things where I remember looking around and seeing a little bit of that and seeing like that phrase in particular, actually, like Fun fact, it’s like my least favorite phrase of all time. I actually really hate it. The secret sauce thing, I get it, I totally get it. I’ve used it, I understand it. But I like really don’t like to say, I don’t know why. But anyway, I do remember looking around and seeing a lot of that. And then seeing that verbiage just being recycled and reused. And it’s like, at a certain point, you really do want to make that human connection one on one with your, with your audience members, and with your subscribers in your leads to get to know who it is that they’re going to be hearing from on a regular basis. So I love that. What are a couple like, you know, like tactical tangible ways that people can get started with kind of discovering what kind of quizzes would best feed into, let’s say their end goal was just to like, grow their audience and grow their subscriber list.
Jessmyn
So I would Google the heck out of other quizzes first, but also just kind of, I always tell people, like do your research and see what else is out there. And that could mean like I said, quizzes also on your audience. I have heard the craziest advice that I heard, I should say like that, because when I heard this, it was just so crazy. I don’t even I you’ll know when I say it. So anyway, the craziest advice that I had heard that I’m sure other people have heard now is to actually go into like, Amazon reviews of products or businesses that are similar to yours, read their reviews to get an idea of what you know, customers like yours, or your target customer is looking for, what they’re saying what they don’t like about that product, or book or whatever it is. You can also do this on, like other types of review sites, if it’s like a software or if it’s like, you know, people have like comments or Facebook groups and what whatnot. But yeah, do your research, check that out. And then also just get an idea of, you know, from there, if you do grow your audience, what do you want to do next? So something I think that people forget is, it’s great to grow your audience, but you still have to continue that conversation. So I would recommend kind of figuring out like, okay, now that I’ve said, Hello, I have an idea of who these people are. Now, what do I want to say to them?
Laylee Emadi
Yeah, I think that’s so important, almost like working backwards from the end goal. And making sure that like, you don’t skip over the middle part. And I think that middle part is so important of like, I said, Hello, I got them in, and then I completely neglect them until I have something to sell that doesn’t super go well. So I do love that piece of advice. And I love that the concept of like, market research in unique ways. Like I that’s I feel like that’s so genius is like to dig into reviews and, and going into like Amazon and going into Facebook groups and really seeing where your people are hanging out finding their pain points and finding how to like address them. So important. Love that.
Jessmyn
Right? I think too, like people get caught up in the whole market research idea. And it’s like, well, I have to find these people to interview them. But you actually don’t. You could just look it up online.
Laylee Emadi
Yeah, they’re there. It’s just like, it’s just where you going to look to get all of that information. And I think also, I mean, I don’t know if you found this, and I’d love to hear your perspective on it. But one thing that I think really changed the way I do that one thing I want to change about my quiz in particular, because I wrote it a couple of years ago, I feel like and now it’s time for like a little refresh. And I really have been diving into like, what kind of words I want to use and using the exact words that I’m finding that people who really would benefit from working with me have used so like when you’re doing that market research? Is that something you suggest as well like pulling actual verbiage that people can connect to?
Jessmyn
Yes, definitely. So I think there’s two parts to it. One part is your own voice. But also another part of it is your customers voice or you know, your target markets voice because when they connect to that, like, oh, they’re like kind of speaking to me, you know, and I understand what they’re saying, then they’re more likely to not only subscribe, but become a more loyal customer thereafter. The only thing I would say to be careful of especially in quizzes is choose clarity over cleverness, and being quirky because, you know, honestly, sometimes I’m like the secret sauce idea could have never worked people could have been like, what i’m not i’m not a baker or like I’m not I’m not a cook. But I mean, like it happened and it worked. But I think after that a lot of people wanted to come up with this like quirky language, like really witty, and I think in most cases that will not work. You have to be careful because you want people to come in and then after the fact if it’s been running for a while, and you think like oh my audience has heard me speak And I keep saying this over and over. So I think if, like, it’s if they’ve responded well to it, then I think, okay, I can tweak my quiz to add that in there.
Laylee Emadi
Yeah, I love the concept of being just really clear, like having that clarity is so important. I do think that’s a big trap people fall into is like, they want to come up with like a unique or clever, kind of, like label for people or, or something to draw people in. But sometimes it’s like, it falls flat. And it’s like a swing and a mess. And you’re like, oh, that actually makes no sense to me. But that’s fine. I love that idea. Cool. So are there any other like, kind of last minute tips that you want to give before we kind of switch gears and talk about our unpopular opinion, because that’s what we do on the show. If there’s any other like, anything else, you feel like people who have been kind of toying with the idea of creating a quiz or creating a lead generator that really like is more about meeting their audience where they’re at, that they can have in the back of their minds while
Jessmyn
they’re thinking, right, so a couple things that we have a huge knowledge base on our site. And we also have a free quiz community Facebook group that people can join. And I’ll also be giving you a link to our resources page that I usually give her podcasts. So people can check out all of these if you’re still shopping around or you don’t really know what to do with quizzes, or you just want to get to know a little bit more about what it is. That will be there. Another thing too, if you’re kind of already in the middle of it kind of struggling, what do I do, I would say, just be true to your brand, true to yourself, and then also stay conversational, and it’ll just fall in place.
Laylee Emadi
I love that tip, stay conversational. That’s so great. And yeah, we will link all of the things in our show notes. So you guys make sure to go to so here’s the thing, podcast.com or layli Mati calm and find my podcast through there. But we will link up all the good things, because this is definitely a resource that I recommend trying out for sure. And I love it. I love that you have a free Facebook group, and I can’t believe I’m not in it. So I’m gonna go hop over to Facebook myself, in just a minute and join. You know, we’ve got to wrap up the episode with your unpopular opinion, if you have one, on creating quizzes or even on just re human re humanizing communication with your audience, whatever you want.
Jessmyn
Good. I think the first thing that comes to mind is promoting your quiz. Everyone thinks you have to put money into it, you have to put money into Facebook ads, Instagram ads to get people to your quiz. But at the end of the day, actually, our quizzes that get the most leads in and the most views on it are the people that just put it right smack dab in the middle at the top of their website and pull people in right when they get there.
Laylee Emadi
That’s amazing. Yeah, I feel like that is something that even I’ve struggled with. I’m always like, oh, should I be running ads to this? Or is organic reach? Okay, like, I don’t know what’s gonna work better. So that’s super encouraging to hear.
Jessmyn
I’m glad. I’m glad I get that question all the time, too. And they’re like, how much do I spend on it? And I’m like, I mean, I can’t tell you how to budget your money, either. I don’t think you want it for me. But at the end of the day, I also think you should test out just putting it in your website and see how that goes first.
Laylee Emadi
I love that concept so much. I know like for a while my quiz was like the top of my links on Instagram. And then it was like a little pop up on my website. So I think when I do my refresh, I’ll have to like plaster it all over all the things but man, I am amped now to like go dive in and make it a little bit a little bit more updated and a little more fresh. So thank you so much for all your time. This is amazing. Where can people connect with you or with interact like where’s the best place to find you other than the free Facebook group, which I’m going to go join?
Jessmyn
Right, so definitely the Facebook group. I’m in there. We also have our social content manager in there and she will give feedback on quizzes. If you want to pop those in there. That’s the best place to go. We also have our Instagram which is at tryinteract. And then you can also find us on our Facebook page at Try interact.
Laylee Emadi
That’s amazing. Thank you so much. I know I like what a great resource to have people give feedback on quizzes like amazing, right? so pumped lately. Thanks for having me. Thank you for show notes and resources mentioned on today’s episode head to so here’s the thing podcast.com and if you’re enjoying the podcast, I’d love to read your review on iTunes. Thanks so much for listening and I’ll catch you in the next episode.
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