Are you utilizing video as a content type and resource in your business? In today’s episode, Tyler Herrinton joins us to discuss creating video for different platforms, which ones you should spend your time on, plus he’s sharing his unpopular opinion that might be what you need to hear if you’re nervous about starting video!
Why Video is Important
As a creative entrepreneur or educator, video allows you to connect with your audience in a way that you can’t with other content types. Video has become so accessible and valuable for connection, especially in the climate we live in where everything is going virtual, yet many of us forget why we should be making videos.
Years ago, creators had to overcome so many obstacles to create video, like producers, tv networks, etc. Now, video content is easily created, accessible, and allows you more reach than ever before.
While video is more important than it’s ever been, it’s not a one-size fits all approach when you’re creating for different channels and platforms. Each one has it’s own purpose and intention for growth, which we’ll cover today!
Places to Grow With Video
As mentioned above, there are a variety of places that you can grown with video. There are three primary platforms that we’ll be talking about for utilizing video in your business: Youtube, TikTok/Instagram, and courses.
Each platform online is vying for the attention of people who are online. This creates a war between apps and social media platforms for which one is best to use. This is so important to consider when you’re planning out the content you’re creating and the people you are trying to appeal to on each platform.
Creating Video for Youtube
If you’ve been considering creating video for Youtube, this is your sign. Youtube is so valuable because it is owned by Google, making it the number 2 search engine in the world. Additionally, it offers the benefits of discoverability and longevity for your video content.
If you can learn and understand the optimizations for search on Youtube, your content has the opportunity to be found for years and years.
Youtube has become a place for either entertainment or education and learning, which is a huge asset to creative educators. Youtube also offers the opportunity to monetize within the platform itself—plus it’s the fairest platform in how it pays.
What hold most people back is the planning and production that goes into creating a Youtube channel. You may have to spend time researching for videos and then hiring someone to edit and upload your video. We have to remember that Youtube is a long game—your content will live for years to come.
Is Youtube right for you? It comes down to your expectations. Know that your first few videos are going to be a learning opportunity. In order to do Youtube well, know that you have to be invested in either your time or in outsourcing the production.
Building a Brand TikTok & Instagram
TikTok was created to become a place of discoverability and fast growth. You can start an account with zero followers, post a video, then go viral instantly. The content you’re creating doesn’t take as much effort, research, or production as a Youtube channel, which makes it a bit more appealing for content creators.
What is so valuable about TikTok for consumers is that it offers bite sized media that you can consume no matter how much time you have.
The disadvantage of TikTok in comparison with Youtube is that monetizing on it isn’t as valuable. You have to have a much larger TikTok audience to really monetize. It’s also a harder sell for promoting courses and products as a creative educator, as most of the content is created for entertainment.
Investing in Youtube, TikTok, & Courses
Here’s how you can look at Youtube and TikTok in terms of return. TikTok is like playing slot machines—you’re pulling the lever in hopes of winning TikTok’s trending game. It’s not a big investment of time or resources, but you have the opportunity to grow quickly. On the other hand, Youtube is like investing in a Roth IRA. It’s not a ton of fun, it won’t grow quickly, but you’re doing it because you know it will pay off in the long run. You can look at courses as more of an investment property. While you’ll see some return immediately, it continues to pay you over time with profit.
Now that TY has broken down the ways in which you can use video in your business and on different platforms, which way will you be using videos?
Unpopular Opinion: DIY Video Isn’t for Everyone
Self-awareness is key—that might mean that taking the DIY route isn’t for you. Editing, formatting, and strategy are all things to consider when you incorporate video into your content creation. These take time and money.
Depending on where you are in your business, you may not need to do video yourself and you can outsource your production.
Now that TY has broken down the ways in which you can use video in your business and on different platforms, which way will you be using videos?
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