The heart behind this podcast has always been to connect with listeners, provide value, and have honest conversations. That’s why I’ve brought back our Ask Me Anything series, where I’m answering your questions as if we’re two biz besties chatting over drinks.
Today’s episode is brought to you by my free quiz to help you discover your public speaking persona. if you’re ready to take the stage, uncover your speaking style, and learn how to leverage your skills for captivating and engaging presentations, this quiz is for you!
Deciding on the Best Course Platforms for Your Business
To kick off this Ask Me Anything series, Sarah H. asked,“What did you switch to from Kajabi?“ While I loved Kajabi and recommended it for a while to all of my students, ultimately I wasn’t utilizing all of the features to make it worth the price point. For example, if you replace all of your tools (website, course platform, membership platform, email marketing, podcast hosting, etc) with just Kajabi, then I think it’s a great fit!
I did ultimately move over to ThriveCart and ThriveCart Learn due to the one-time fee for lifetime access. While I was excited to remove the recurring payment from my business, that doesn’t mean that I will always stick to this tool. It is important to keep up with the advancements in tools and understand what will work best for your business. If you’re just getting started, make sure you do your research to see which tool is right for you, because switching over is a very lengthy process.
Selling Your Course in a Saturated Market
While we’re on the topic of courses, Jessica L asks, “Are courses dead? I can’t sell mine to save my life.” Anyone else relate to Jessica?
The short answer is no, I don’t think that courses are dead. I’m currently in the process of creating one. The long answer is that it’s important to find ways to stand out with what you offer and find an audience you connect with. The most important thing is finding your unique voice, your unique abilities, and the unique take that you have on the education that you’re offering. What makes it different from every other service provider who is also offering a course around that same topic?
Bonus tip: It’s okay to have a failed launch—pivot, adjust, and try again if you do.
Connecting Authentically to Your Instagram Audience
A great place to connect with your audience is on Instagram, which brings me to the next question I got, “What are your Instagram hot takes/icks?“
Before I answer this question, it’s important to add a quick disclaimer, if you do any of these things, I am not throwing shade at you this is purely coincidental. Do social media the way you want!
Here are a few “icks” that keep me from engaging with content:
Intro is too long (greeting me, telling me what day of the week it is, etc)
Eating or drinking during stories—the pause is distracting.
Popular sounds that are late to the game on Instagram—I’m already burnout on them from TikTok.
Staying Organized with Coaching Clients and Students
After you’ve built a connection with your audience and converted them into “How do you keep organized with coaching clients?” In regards to scheduling, contracts, and communication, I use two main tools:
Google Calendar – To manage my calendar and schedule (even synced to my CRM).
HoneyBook – Scheduling, inquiries, workflows, questionnaires, contracts, and communication.
Stepping Into Education as an Entrepreneur
The next question comes from Katie G. who says, “I know I’m ready to be an educator, but I can’t get my audience to bite. Advice?” If you know that what you do works, it’s been tried and tested, and you’ve built an audience that trusts you, it might be time for you to step into education.
A huge missed opportunity for growing as an educator is nuturing your audience in between your launch times. Whether you’re always selling or running open cart/closed cart offers, you have to give to your audience in order to further build their trust. Then look at your audience response. If they’re not receiving it and enjoying it, then it might be time to reevaluate what you want to educate or the platform in which you want to educate on.
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