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Welcome to So, Here’s the Thing! In this episode, Ashley Kirkwood joins us to discuss the trademarking process and why it’s important for your brand. Listen in as she describes when to trademark your business and three ways to go about doing it!

After graduating top of her class at Northwestern Law and going to trial around the country for Fortune 100 corporations, Ashley left her mid-six-figure salary to be a full-time entrepreneur. Now, Ashley runs both a law firm and a speaking business, where she speaks at colleges, conferences and corporations around the world delivering her signature speech, The Currency of Confidence!

Get to Know Ashley (:59)

Three Reasons you Should Trademark (7:21)
1. You have a brand name that you use in commerce.
2. You don’t want someone else to steal your business name.
3. You don’t want to receive a cease and desist.

Ways to Trademarking (13:51)
1. Hire a Lawyer (best option)
2. Take a DIY Class
3. Do it on your own

Costs Associated with Trademarks (17:02)

Things to Consider (19:55)

Ashley’s Unpopular Opinion (24:14)

Links
ashleynicolekirkwood.com
instagram.com/thelaswschoolhustle
facebook.com/groups/SpeakYourWayToCash
twitter.com/ashnicolespeaks
ashleynicolekirkwood.com/sywtcacademy
Jess Ekstrom’s Episode
uspto.gov