Is your business ready for a Black Friday sale? While there are dozens of strategies and approaches to consider, Lauren Grayson joins us to break down how you should look at your Black Friday offers to ensure you’re running a clear and successful campaign. Listen in as she provides the do’s and don’t’s of Black Friday and how you should start planning today!
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Many people feel overwhelmed by the sheer volume of deals during Black Friday, fearing their efforts might become lost in the digital shuffle and that they’re just adding to the noise. After years of running Black Friday sales, Lauren understands this challenge, but highlights the importance of preparation, segmentation, and anticipation to navigate the noise effectively.
Getting Ahead of the Game: The TPO Method
Lauren’s TPO method for success is her key to ensuring she sees the sales she wants in her business.
Tease the offer
Prep the audience with details
Offer the sale
She kicks off this method on November 1st to ensure her audience is prepped with just enough detail to get them excited and ready to buy.
Preparing for Black Friday: Automate and Simplify
Preparation is key—afterall, Black Friday is a limited-time holiday (both in limiting your time, but also in spending time with your family). Lauren advises automating tasks wherever possible—schedule emails, prepare sales pages and use simple, clear messaging. Reflecting on past sales data also plays a crucial role in optimizing efforts—even if it wasn’t a Black Friday sale.
Choosing the Right Offers: Less is More
Choosing what and how much to offer can be tricky. The big takeaway from Lauren’s experience is to avoid overwhelming your customers with too many options. Simplification is essential—not just for customer clarity but for managing your post-sale workload.
Organic Over Ads: Leverage Your Email List
Lauren favors organic marketing over paid ads, especially if you’re new to running ads. A well-nurtured email list can be your greatest asset, providing a direct line to engaged customers ready to purchase. Don’t discount the people reading your email and warm them up before the holidays!
Unpopular Opinion: Black Friday Won’t Cheapen Your Brand
A common fear is that running a Black Friday sale might devalue your brand. Lauren argues against this notion, emphasizing that everyone appreciates a good deal. It’s about creating opportunities for your audience to engage with your brand, not about undercutting your value.
As you navigate your own Black Friday sales, remember to maintain ethical practices by ensuring your offers align with any promises made to your audience. Simplifying complex offers and providing transparency can go a long way in building trust and driving sales.
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