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Welcome to “So, Here’s the Thing!” In this episode, Haley Burkhead joins us to discuss scaling your business to profitability. Listen in as we discuss sales funnels, money mindsets, and big moves.

Haley Burkhead is the creator of Recurring Profit and the host of the Scalability Show. She specializes in using sales psychology to help entrepreneurs phase out their clients and create 10k evergreen months with a course or membership site. After watching others deal with live launch exhaustion and the endless opt-in and content cycle with no real revenue return, she created a different strategy that didn’t rely on Facebook ads, a big warm audience or live launching to attract leads. Her approach now helps thousands of entrepreneurs normalize and achieve big numbers for their business!

About Haley (1:04)

Conversion Sales Psychology (1:04)

Magnetic Sales Strategy (1:04)

The Three Stages of a Sales Funnel (6:45)
Cold – Don’t know you.
Warm – I know her.
Hot – Long time follower.

Money Mindsets (12:16)

Choosing Course vs. Membership (20:48)
Membership Pricing: $27-$297/month
Course Pricing: $197-2000/course

Scaling Service Based Businesses (25:57) 
1. What do I want to help people achieve?
2. How do you want to price it?

Unpopular Opinion (27:24)

Links
haleyburkhead.co
instagram.com/haleyburkhead