Is it time to pivot in your business? Maybe you’re shifting into the education space, but fears and hesitations are holding you back. In today’s episode, Brandee Garr of The Wedding Pro CEO joins us to share her own experience with pivoting and how she helps her own students overcome those fears. Listen in as she shares the importance of being a humble learner and putting in the work.
The Pivot to Education
As a wedding and event professional, Brandee made a huge pivot in her business during the pandemic. Like many of us, her business ultimately came to a halt due to restrictions, which pushed her into a pivot in her business.
Do you remember that fun app we all hung out on during 2020 called Clubhouse? For months, Brandee hosted a daily room called The Morning Show for Wedding Pros. This was a fun way for her to connect with others going through similar experiences as she did and opened the doors for her to coach others in her industry.
Ultimately, this led to her to finding a path that she was passionate about and after months and months of offering free advice and education, she decided to make the pivot into offering coaching.
Overcoming Hesitation in Shifting Your Business
Now one ever said making a shift in your business is easy. There are so many fears and mindsets to overcome and it is easy to fall prey to the idea that there are too many people doing what you want to do. Something is holding you back from chasing a dream. The trick is to find a hole in the market that aligns with you.
When Brandee made a shift in her business, she knew she didn’t want to teach planners how to be planners, but she did want to focus on the middle stage of business where you are between scaling and success. Look at what you want to do and find your own way to place your unique value proposition.
Being a Humble Learner in Your Business
As you do grow in your business, it can feel easy to think that you don’t need to continue learning from others. As a coach who teaches highly successful wedding industry experts, Brandee is confident that there is always something to take away from another person.
That means attending a breakout session at a conference on a topic you’re already well versed in, because they may say something that will spark an idea. The next time you go into an educational setting, I want you to challenge yourself to be a humble learner—to take away one piece of knowledge.
You can have confidence while still taking in education with fresh eyes. There isn’t anything you know so well that you can’t brush up on. Take every opportunity to practice and learn.
Action Creates Results
It’s an honor to be able to teach others and impact their businesses, yet one of the hardest challenges that Brandee (and many other educators face) is when students believe that investing in a course without applying the education will get them results. This is something that you will face as an educator and the best thing you can do is to coach your students through it.
On the flip side, the best thing you’ll find when you pivot into education is seeing your students take action, do the work, and see the results. There is nothing better than hearing about the success of your students after they’ve put in effort to grow.
When you invest in education, give yourself a goal and a timeline to see results. This will help you see a return on your results faster!
Brandee has seen her share of horror stories in businesses, but her unpopular opinion that she shares the most is this: If your business does not pay you a livable wage, it’s just a hobby, not a business.
Ouch, did that hurt? Tough love, but real truth. Don’t give up, just move forward and adjust that.