Welcome to “So, Here’s the Thing!” In this episode, my dear friend Sarah Erikson joins us to discuss when you should invest in rebranding your business, along with when you shouldn’t. We even talk about the reason behind my recent rebrand, even though we both loved the brand design Sarah did for me a few years ago.
Get to Know Sarah & When to Rebrand (1:37)
Who is an Ideal Client (6:55) 1. Someone who can afford to invest in your services. 2. A client that brings you work that excited you.
What to Do in the In-Between (13:17) – Uplevel your service and client experience – Welcome/thank you gifts – Invest in education – Copywriting/imagery