If you’re a multi-passionate entrepreneur, you’ve likely been faced with the idea of pivoting your business. Whether it means to expand your existing or completely transition to a new industry, there are a lot of decisions that come with that move.
Dawn Richardson of Tech Savvy Creative joins us to walk through her experience in pivoting her business (while she’s doing it! Dawn recently announced her transition from wedding photography as Dawn Elizabeth Studios to offering technical support for creative entrepreneurs with Tech Savvy Creative. Listen in as she shares how she made the decision and the steps you should take if you’re considering a pivot in your business.
Pivoting from Dawn Elizabeth Studio to Tech Savvy Creative (1:45)
Deciding Timeline of the Pivot Process (6:22) February 2021 – Decided to Pivot & Share with Close Friends and Vendors May 2021 – Announced the Pivot Publicly October 2022 – Last Booked Wedding
Deciding on Expanding Your Service Offering or Transitioning (16:14)
Steps to Take When Pivoting(19:34) 1. Have a Plan: Have a transition plan for your current clients by deciding what’s important for your client process. 2. Nurture Your Current Relationships: Remember that the work that you’re doing in the first business will likely bleed into your new business.
Unpopular Opinion (22:43)
Current Service Offerings (23:54) 1×1 Sessions Full Service Set-Ups for Clickup, Dubsado, Tave, Sprout, Honeybook, Showit, & Flodesk