Episode 66: Using Strategy & Messaging in Your Brand Design with Amanda Shuman
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Have you considered what strategy and messaging could do in your brand design? In this episode of So, Here’s the Thing, Amanda Shuman joins us to chat about how you could marry these concepts to create a brand that works for you.
Amanda is an award-winning designer and Founder of Carrylove Designs. They help take clients’ brands to the next level.
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Meet Amanda (1:20)
What’s in a Brand? (5:27)
Questions to Ask Yourself During the Branding Process: (8:51)
Who do you want to be working with?
What makes your business different?
What is your signature experience?
Marrying Brand Strategy & Brand Design (16:34)
Pitfalls in Website, Copy, or Branding (17:59)
Unpopular Opinion (21:33)
Links
@carrylovedesigns
Carrylovedesigns.com
Carrylovedesigns.com/brand
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