VIP days are becoming more and more popular in the creative space and for good reason! Jordan Gill of Systems Saved Me joins us to share why VIP days are essential for service providers and how you can incorporate them into your business, even if you’re a busy entrepreneur.
Jordan is an operations consultant and the founder of Systems Saved Me where she helps burnt out service providers replace their monthly retainers into virtual VIP days. She has a program called Done in a Day, where she supported over 330 students to create and sell their first VIP days.
The Inspiration Behind VIP Days
When it came time to find balance in her life, Jordan’s intention with incorporating VIP days came down to simply being present. The monthly retainer model didn’t fit in with that, as she was carrying the weight of projects with her until they were completed.
Now that Jordan has fundamentally built a business that revolves around presence in whatever it is that she is doing, whether work or personal, she’s on a mission to help others find that presence and VIP days are the vehicle to do that.
What is a VIP Day?
Now, what exactly is a VIP day? You can consider it a minimum four figure offering that lasts three to eight hours within a twenty four hour period. The purpose is to help your clients through a transformation.
A VIP day is not a pick your brain exchange or a Q&A session. It needs to be focused detailed time, where you’re able to guide your clients through a specific process that provides them that transformation, because you’re providing them a very specific value in a quick turn-around time.
Speaking of value, this is also how you’ll price yourself. Value based pricing is a psychological approach to pricing that you see in industries everywhere. There’s always a market for people who want things done quicker, so by bringing it to the forefront of the online marketing and service industry, Jordan is sharing techniques that are common outside of our industry.
Consider what you’ll pay for convenience, a fast turn-around, and solid work—this is what you’re providing your clients. Your VIP day clients do not care how many hours it takes you, they care that the result is going to happen fast. Don’t undervalue yourself because a VIP day is less time and do not overstuff your VIP day to justify the price.
Adding VIP Days into Your Schedules
We’re all busy entrepreneurs, many with an already full plate, so how do you want to insert VIP days into your current offerings?
First, you could consider an exclusive VIP day business model, where you’re flipping the script and change your existing services to VIP days.
You could also consider making VIP days your entry point to becoming a longer term client. If you have longer term offers that you want to keep, you can qualify who it is that your longer term offers are best fit for by guiding them through a short term VIP day.
Additionally, you can funnel your existing offerings into VIP days. For exampl, if you have a course o the front end, but oftentimes people still need guidance or just don’t want to do it themselves, so you can pluck them into a VIP day.
Each of these approaches allows you the scalability of a VIP day with different options based on your existing offerings and your needs in business.
Marketing VIP Days
While VIP days come with a higher price tag, they’re not as easily marketable. How can we approach marketing these VIP days?
Referral Partners & Organic Marketing
First and foremost, Jordan is a really big fan of referral partners. This is where you’ll solve a need for two people, the vendor and the client.
For example, Jordan offers System VIP days, where she helps set up all of the backend work of a business. One of her referral partners is a website developer who wants to ensure that when they hand off the website to the client, it works properly with the systems that they need, so they’ll refer Jordan to the client. This makes the job come out better for the website developer, but also provides a solution to the client who may not be familiar with the set up.
When you’re considering potential referral partners, think of the referral partner and their needs, not just their client’s needs.
Another way to market your services is through guest podcasting. You’re sharing your knowledge and positioning yourself as an expert within your skillset, while opening the doors to a broader audience than your own. Jordan has a podcast episode that she was a guest on in 2018 that still brings her leads.
Speaking & Attending Events
With in-person events happening again, consider speaking at and attending these events. That organic, in-person networking and connection can bring so much potential in leads. If you’re not interested in speaking, you can still be an intentional event attender. Take a look at who’s going, how you want to connect with them, and personalize it! Stand out so they know who you are.
Back in episode 3 of the podcast, Quianna Marie came on to speak about attending conferences and in-person events like a pro. If you want to learn more about how you can make the most of your events, make sure you give that episode a listen!
Now onto our signature question, Jordan’s unpopular opinion VIP days! Jordan believes that VIP days They are one of the more reliable and sustainable services for business owners.