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Episode 002: Working for Free: Is it Worth it? with Sarah Erickson

In this episode, Sarah and I will talk through the pros and cons of working for free, along with some insight on how to determine when to say “yes” and how to say “no”.

Sarah Erickson is a brand and website designer for creatives. She creates polished designs backed with strategy and intention—making your brand irresistible to your ideal clients. Sarah started her business as a wedding stationery designer, but she has recently shifted her services to better serve the creative industry. Her studio is filled with refined typography, at least a dozen plants, and one boston terrier puppy named Mia.

Find it fast:

(2:15) Get to know Sarah

(4:15) How to discern when to work for free when you first start your business?

(5:55) Sarah’s thought process in determining which projects to take on.

(11:00) Different types of projects/times that could be worth doing free work

(13:40) Red flags and indicators that tell you it may not be a good idea to work for free

(20:15) How to say “no” to the projects you shouldn’t be taking

(23:55) How to open the door to shifting the offer from free work to paid work

(27:10) Sarah’s “unpopular opinion” on working for free

Where to find Sarah:





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