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Episode 28: Using Copy to Connect and Convert with Jess Jordana

Welcome to “So, Here’s the Thing!” In this episode, Jess Jordana joins us to discuss importance of the copy you use on your website and in your marketing. Listen in as she shares how you can find your brand voice and ensure it matches you and your brand!

Jess Jordana is a copywriter (a.k.a. heart translator) who helps creative business owners turn their passion into words your people actually “get.” She drinks iced coffee all year round, and firmly believes if date night isn’t tacos, you’re doing it wrong. She couldn’t do a day in business without her cute hubs (Presley) and pup (Joey Tribbiani). She’s worked with everyone from solopreneurs to organizations like The Rising Tide Society and Shannan Monson’s ICON, but her most impressive accomplishment is surviving teaching in the high school classroom and getting to meet her former students for coffee when they come back from college.

About Jess (00:22)

Jess’ Background in Education (2:30)

Finding and Using Your Voice (10:11)

Selling/Presenting Yourself to Clients (14:38)

Describing Your Services (17:56)

What’s Important to Your Client (17:56)

Finding Your Brand Voice: Listen to Yourself (22:06)

Homework Assignment: Take a look at your value statement, could anyone opt out of it? (27:08)

Unpopular Opinion: Conversion is not the primary goal. (28:45)


copy to connect

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